The future of retail media is in the worker economy with Works Media Group.
The Approach
StoryDisco partnered with Works Media Group to launch its retail media proposition and establish a clear, credible narrative for both the market and investment community. We led the launch PR strategy and developed an investor relations pack that articulated the business model, growth ambition and opportunity to build a scaled retail media network across Australia.
The Outcome
The launch established Works Media Group as an emerging force in Australia’s retail media sector, generating industry awareness while giving the business a compelling platform for investor conversations. The work positioned its partnership-led model, expanding network and long-term growth strategy with clarity and commercial credibility.
