Adgile: How measurement told the complete story

Adgile is a leading video measurement space in Australia. During the 2025 Federal Election StoryDisco built a strategy which saw the platform’s unique propriety data on TV and Youtube advertising become the go-to source for media wanting to understand the advertising strategies of the respective parties.

"Whether it's managing media or crafting the right message, Nic brings a calm confidence that makes a real difference. He's someone you want on your team."

Craig Service, Chief Customer Officer

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The Approach

Amid all the talk of this being the “podcast election” we were able to build a strategy which highlighted how YouTube, video streaming and geo-targeting were central in the campaign.

The Outcome

The Federal Election was an opportunity for Adgile to firmly position its deep data in front of marketers and agencies. We successfully achieved this working collaboratively with both trade and national media to create unique and tailored insights for each publication.

Partnership Highlights

Thought Leadership

Numerous articles across the trade media with deep breakdowns of how election advertising on television and video had changed in this election.

National & International Coverage

Leveling up from this base into national media (News Corp, Nine, Seven West, Sky News, Nine Radio) with coverage achieved across both national and even international titles such as The Times of London.

Go-To Insights

Adgile became the go-to data source for titles such as the Australian Financial Review where we worked with them to build out data infographics which broke down spend by individual seats and parties.

Industry Collaboration

At the end of the campaign, we collaborated with Adgile and the major TV networks to release an authoritative wrap of the election spend across television and video during the campaign which showed television was still the dominant medium.