Involved Media: The rise of the independent powerhouse
Following a rebrand from Paykel in 2021, Involved Media had seen their profile grow but subsequently drop amid an increasingly competitive Australian independent media landscape. The brief here was help raise awareness of this independent powerhouse.
In an increasingly competitive independent agency market it became obvious we needed to fight harder to be top of mind for potential clients. The team at StoryDisco worked closely with our management team to find the right forums and story opportunities to ensure we all played to our strengths and areas of expertise.
The results speak for themselves - our client retention and win rates are the best in five years and our revenue growth is significantly ahead of the market.”
Sarah Keith, Managing Director
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The Approach
We worked with the Involved Media team to help raise Involved’s profile in the market over the course of 2025 through a program of news, amplification of existing activities and thought leadership.
The Outcome
A significant increase in the profile of Involved Media in the market including having the agency leadership make B&T’s list of top independent media agencies for 2025.
