Launching Meliora, a new breed of advisory that was out to tackle consultancy fatigue.
Updated: Sep 2
The Approach
StoryDisco launched The Meliora Company, founded by media and technology leader Clive Dickens, as a new breed of advisory and ventures firm blending AI, creativity and human insight to drive digital transformation. We reintroduced Clive as the face of the business and built a targeted media campaign spanning major business titles and specialist technology, media and telecommunications publications.
The Outcome
Meliora launched with momentum, quickly establishing its credibility across the TMT sector. The campaign positioned the business as more than another consultancy: a forward-thinking advisory, supported by a ventures arm and creative fund, built to help organisations navigate a better future.
“Working with the team at StoryDisco helped establish a strong presence for Meliora from day one. They worked collaboratively and at pace, translating our brief into an achievable media strategy that converted into impactful coverage. Beyond the brief, they brought fresh ideas to the table, helping us think beyond media to how Meliora could show up as a brand and connect meaningfully with our target segments into the future.” Clive Dickens, Managing Partner, Meliora.
