From Zero > $80million valuation. How Fabulate scaled through content and earned media.

Sep 1

1 min read

The Approach

Over two years, StoryDisco has worked with Fabulate to build an always-on communications and thought leadership strategy that reflects the company’s deep expertise across creators, technology and AI. Through regular media commentary, industry insights, awards and appearances at major events including Mumbrella360 and HumAIn, we have positioned Fabulate and its leadership team at the forefront of the creator economy in Australia and across APAC.

The Outcome

Fabulate has established a clear leadership position, culminating in a recent valuation of $80 million. Alongside the launches of SparQ 1.0 and 2.0, the business has secured back-to-back AiMCO Marketing Technology Platform of the Year titles and a top-10 ranking in the 2024 Deloitte Tech Fast 50, strengthening its reputation as a global leader in AI-powered influencer technology.