MedLuma - Trust, AI and the role of technology in Australian healthcare.
Updated: Sep 2
The Approach
StoryDisco worked with Medcast to launch MedLuma as a trusted new healthcare technology platform. We shaped a clear narrative around verified clinical information and its role in improving patient care, then tailored the story for medical trade media and mainstream consumer news. Support our comms approach, we created a short feature spot that help to define the MedLuma brand, making the story accessible and easy to digest across owned, earned and social channels.
The Outcome
The launch established MedLuma as an important new voice in Australian health technology, building awareness and credibility among healthcare professionals while translating its clinical value into a relevant and accessible story for Australian consumers.
